Foster bounced around the planet for 8 years as a travel photographer until one day he woke up in a hotel in Florida and didn’t know where he was, or how he got there. Dozens of countries over a million miles on planes, trains, buses, boats, automobiles and international travel had finally taken its toll and he decided it was time for a change. Enter the advertising world where he went to work as a Producer/Project Manager until an opportunity came along he could not pass up. A quick freelance job producing a TV spot quickly turned into a company with Elliot Cutler. Impatient Cow was reborn in Utah. 15 years later ICOW is still going strong.