Going Behind the Scenes: Our Collaboration with SneakPeek for the Walgreens Campaign

Today, we’re inviting you to take a closer look at one of our recent collaborations that we enjoy here at Impatient Cow Productions. We had the opportunity to team up with SneakPeek for their Walgreens campaign, and let me tell you, it was a lot of fun!

SneakPeek is a household name, trusted by over a million moms worldwide for their reliable gender tests. So when they approached us to work on their campaign, we knew we had to bring our A-game. Our mission was clear: blend some 3D magic with lively 2D graphics to craft an engaging edit that captures the essence of anticipation and joy surrounding the gender reveal moment.

We didn’t want to overdo it, though. Keeping it simple was key. We focused on seamlessly integrating 3D text and models with vibrant motion graphics, creating a visual narrative that spoke volumes without being too flashy. And let me tell you, finding that balance was no easy feat.

But you know what made it all worthwhile? The incredible teamwork. From day one, communication was flowing smoothly between our team and the folks at SneakPeek. Ideas were bouncing around, feedback was given and received, and together, we shaped the campaign into something we’re truly proud of.

And when the dust settled, and the final edit was ready to go, we couldn’t help but feel a sense of accomplishment. It’s not just about the end result, though—it’s about the journey we took to get there. Late-night brainstorming sessions, last-minute tweaks, and everything in between—all of it contributed to the success of the project.

So here’s to SneakPeek, here’s to Impatient Cow Productions, and here’s to the countless families who will experience the joy of the gender reveal moment thanks to our collaboration. It’s projects like these that remind us why we do what we do.

More info at Impatient Cow Productions